Digital marketing can give you so many benefits because of the reach it has. Consumers have access to information anytime and anywhere, and your company is exposed to what the media, competitors and customers say about you. Digital marketing communicates your campaign much quicker to your audience and provides the ability for it to be spread much quicker and easier, through many different methods, to a wider audience. With the digital market growing with a rapid force, it is vital for any business to consider boosting their digital marketing.
Why do you need a digital strategy?
- A digital strategy is imperative when trying to gain new customers and building better relationships with existing ones
- Gain or keep your market share – not having a clear strategic goals will give your competitors the edge
- To gain insight into customer behavior and preferences
- To listen to your target audience on what they think about your brand | product or service.
- To enable you to plan, budget and execute your digital marketing
How JDS can help you
JDS can help you put together a digital marketing strategy. We will work together to analyse your current marketplace and provide insight into focused areas where improvements can help you overtake your competitors.
The strategy will be based on your business requirements and your customer’s expectations, with the aim of increasing revenue. We will work together to agree the best form of digital marketing for your budget and combine what we feel is appropriate to reach your end goals.
Search Engine Optimisation (SEO) is the process of optimising content and site layout to help search engines evaluate the site correctly to drive “searchers” to the correct area of your site to satisfy their search term. Keeping within Googles own recommendation’s and also best practices and industry standard techniques we will assist in promoting the site within search engines.
Another strategy to boost your rankings will be to incorporate landing pages to the site. Landing pages known as “Hub pages” will be solely about the category navigated to, with each relevant product linking back to this hub. Providing content to the shopper will help to focus attention, encouraging your shopper to take an action. Each landing page should be dedicated to a single purpose, for example stickers.
With the introduction of landing pages we aim to increase the conversion rate. This is useful for SEO but also gives a very good user experience of your site by directing shoppers to a relevant starting point for the searched query.
These pages could also be used within social areas to push offers and to generate great content to get free relevant links back to your site. This will also help us all with analysing and driving traffic around the site. With an eye on SEO we strive to build a great user experience of the site.