Not too long ago having a website was a badge of honor and a sign of having a successful business.It used to cost an arm and a leg to develop and set up a website. But today, websites are affordable .Website is  your calling card, your brand and your 24/7 marketing machine.To make sure you get the best out of your website, here are some of the important things to consider.

  1. Responsiveness

Responsiveness is the latest buzzword in website development which refers to, if your website is mobile friendly or not.

Just think about it.

When you are searching for something online, how many times do you use your mobile phone instead of a desktop?

Today, people go online using their phones, tablets, and other devices. Therefore your website need to be responsive such that it resizes to fit any device at any time.

content is like water

You website should be like water. Automatically takes the shape of the device used to access it

Making your website easy to use via mobile devices encourages user visits and increases click through rate within your website.

When your device is easy to use on mobiles, customers will stay on your site.

  1. SocialMedia

Another big player that determines how much your site is seen is social media.

Social Media is everywhere, it has become a way of life and an effective way to reach and engage with your audience.

To fully benefit from Social Media your website need to be properly integrated with relevant social media platforms to enable sharing, commenting and tracking.

  1. Contact form

How your contact form looks like, the information it captures and how it performs is all important.

Your contact form allows people to contact you directly. When people are online they want what they want and they want it now.

  1. Return on investment

A website is an investment which should give returns in short term and the long term.

Returns can be measured according to your KPI’s (Key Performance Indicators) such as, increased awareness, increased website visit, increased sales leads among other metrics.

  1. Website management and updating

You need to be able to update it yourself without any special skill.

If you have a good Content Management System platform(CMS) like; WordPress or Joomla you can make changes whenever you want to meet the needs of your audience.

  1. Blog

A blog is a way to give your audience information, gently draw them in and keep them interested.

It also acts as a great way to boost your SEO (Search Engine Optimization) rankings by giving Google and other search engines the info they want to rank your site as important.

Is your site actually doing you any good?